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African Tourism Board plans impressive launch in Capetown at WTM | Travel News

African Tourism Board plans impressive launch in Capetown at WTM | Travel News
African Tourism Board plans impressive launch in Capetown at WTM | Travel News  


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The African Tourism Board (ATB) is planning for an impressive launch event during World Travel Market (WTM) in Cape Town, South Africa.

On April 11, 2019 from 1530-1730 hours, an international team of experts will conduct an informative and enlightening meeting of African Tourism Board members.

eTN Chatroom: Discuss with readers from around the world:


Ministers of Tourism and leaders of the African and international travel and tourism sector, along with exhibitors and visitors will come together in the Conference Hall of the Cape Town International Convention Centre Conference Theatre to join the African Tourism Board, an organization where Africa becomes one tourist destination.

The African Tourism Board is an initiative that was launched by the International Coalition of Tourism Partners (ICTP) at WTM London in November 2018 and will now stand as an official independent organization at WTM Africa.

Under African leadership with a global team of experts, supporters, and through outreach, ATB is all about sharing resources in international marketing throughout the African continent and around the globe.

African Tourism Board plans impressive launch in Capetown at WTM | Travel News
African Tourism Board

Such projects include an ATB representation and marketing office in New York, a representation in India, and outreach to China, Europe, and other important source markets for Africa. Sharing cost and resources is the idea.

ATB is about communicating. With the help of dozens of media partners, the African Tourism Board will reach the world and give the African continent an important independenAfrican Tourism Board plans impressive launch in Capetown at WTM | Travel Newst and collective voice of the countries that make up Africa.

ICTP Chairman and eTN Corporation President Juergen Steinmetz will outline his vision for the African Tourism Board at the event and will introduce the new structure, management, and board of ATB.

African Tourism Board plans impressive launch in Capetown at WTM | Travel News

Dr. Taleb Rifai, the former Secretary General of the United Nations World Tourism Organization (UNWTO) from 2010-2017 will be among the impressive list of guest speakers.

Alain St.Ange, former Minister of Tourism, Civil Aviation, Ports & Marine for the Seychelles will have a special announcement.

African Tourism Board plans impressive launch in Capetown at WTM | Travel News

African Tourism Board plans impressive launch in Capetown at WTM | Travel News
Professor Geoffrey Lipman, former Executive Director of IATA; former President of WTTC; former Assistant Secretary-General of UNWTO; and current Co-founder of SUNStrong Universal Network as well as current President of ICTP, will launch an important initiative for Africa.

African Tourism Board plans impressive launch in Capetown at WTM | Travel News

Africa is in for a special treat with a special presentation by Dr. Peter Tarlow, world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development. Since 1990, Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creativemarketing, and creative thought. Dr. Tarlow is currently in charge of a complete safety and security overhaul of Jamaica.

Arjun African Tourism Board plans impressive launch in Capetown at WTM | Travel NewsMukund will explain the importance of the Indian market for Africa and offer a solution.

The host, Carol Weaving, Managing Director of Reed Exhibitions Africa, will address the launch event.

This is a must-attend event for anyone in Africa seeking global awareness and outreach.

African Tourism Board plans impressive launch in Capetown at WTM | Travel News

For more information and how to register to attend the ATB Opening Event go to  africantourismboard.com.

About African Tourism Board

African Tourism Board plans impressive launch in Capetown at WTM | Travel News  

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